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The Regulation includes ambitious targets for waste reduction while expanding the scope of extended producer responsibility (EPR), particularly in terms of requirements for the reusability of packaging and the use of recycled materials.

The EU Packaging Regulation (PPWR) will be further specified through delegated acts; nonetheless, companies should proactively prepare for the forthcoming requirements well in advance.

 

How the PPWR drives environmental protection

The EU Packaging Regulation (PPWR) is a cornerstone of Europe’s sustainability agenda, combining climate action, resource efficiency, and waste prevention into one comprehensive framework.

• Advancing the EU’s climate goals
The PPWR supports the EU’s aim of climate neutrality by 2050 and helps achieve lasting reductions in greenhouse-gas emissions.

• Resource efficiency & circular economy
By promoting the smarter use of raw materials, the Regulation accelerates the transition to a sustainable circular economy.

• Harmonized standards across all member states
Because the PPWR is directly applicable in every EU country, businesses face one clear, consistent set of rules.

• Recycling as a growth engine
Improved recyclability of packaging boosts the secondary-raw-materials market and reduces demand for virgin resources.

• Waste prevention & reuse
Less single-use packaging and more reuse options mean waste is avoided before it can even arise.

Together, these measures deliver tangible environmental benefits and put Europe firmly on the path to resource-efficient growth.

Our expert for Packaging optimization
Elena Ehmann
Elena Ehmann

Consulting expert

consulting@interzero.de

Tobias Gerwin
Tobias Gerwin

Consulting expert

consulting@interzero.de


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