Interseroh's "Collecting Dragon" programme supports the toy company Mattel in collecting broken toys
For more than 20 years, Interseroh has been collecting empty printer cartridges and cartridges for schools and kindergartens with its "Collecting Dragon" programme. Interseroh's aim with this collection system is not only to conserve raw materials and promote education, but also to create added educational value for children in terms of environmental protection and recycling. The environmental service provider's many years of experience and Germany-wide network of schools and kindergartens have led to a new pilot project in collaboration with the toy company Mattel.
Now the "collecting dragon" is also supporting the expansion of Mattel's PlayBack programme in the form of a collection campaign at schools and kindergartens. As part of the programme, Mattel is taking back disused plastic toys throughout Germany, recycling them and giving them a new, second life: The recycled toys will be used to create a new playground, which is expected to be donated to a children's facility at the end of 2022. In addition, Mattel will donate one euro to the children's aid organisation "BILD hilft e.V. Ein Herz für Kinder" for every kilogram of plastic collected.
To implement the PlayBack campaign, 100 participating institutions in the "Sammeldrache" programme throughout Germany received a collection box in which discarded toys were collected. In this way, they can be saved from incineration and the associated final destruction of the raw materials. For every box filled with plastic toys, the organisations receive points that can be exchanged for high-quality prizes on the "Sammeldrache" website. Rewards such as sports equipment, learning and craft materials, books, IT equipment and toys help to improve the facilities at schools and nurseries.
With this collection campaign, Mattel, together with Interseroh and the other project partners, is taking the first steps towards a sustainable toy industry and supporting children and young people throughout Germany.
Further information on the PlayBack programme and how to take part can be found at
