Interseroh+ becomes the new environmental partner and main sponsor of the German basketball champions ALBA BERLIN

Cologne. With today’s season opening game in Berlin, a new logo adorns the Albatrosses’ jersey and the free throw circle for the 2021-22 season: Interseroh+ is the new environmental partner of defending champions ALBA BERLIN with immediate effect. Interseroh+ GmbH is therefore the official third main sponsor of the Albatrosses alongside title sponsors ALBA and jersey sponsors Bett1.

“Sustainability has long since been more than just a catchphrase. We take responsibility for closing recycling and raw material loops every day,” explains Markus Müller-Drexel, Managing Director of Interseroh+. “In recent years, consumers’ expectations of products and packaging have increased significantly. Sustainability and environmental protection are also key issues in other areas however, such as taking social responsibility for the educational and development opportunities for children and young people. We are therefore very happy to be partnering with ALBA BERLIN in the coming season and to share our know-how.”

“ALBA BERLIN isn’t just a successful sports club, it is also dedicated at the social level. We want to live up to our social responsibility by becoming climate-neutral as quickly as possible in terms of all of our activities and events,” says Marco Baldi, Managing Director of ALBA BERLIN. “Through our partnership with Interseroh+, we can draw on extensive expertise on how to combine environmental awareness with professionalism. We are looking forward to this collaboration.”

The offer from Interseroh+ GmbH is aimed at all companies that not only want to fulfil their legal obligations concerning packaging licensing, but also want to take responsibility for closing recycling and raw material loops. If they wish, they can also become involved as a silent partner. For further information, please visit www.interseroh.plus or watch the video https://youtu.be/dBdmSzzuEp4

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