Burger King® is awarded the “Made for Recycling” seal from Interseroh for the packaging used on its fruit pouches
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Cologne. Retro look on the outside, forward-looking packaging design on the inside: According to the scientific “Made for Recycling” method, the packaging for the new apple and banana fruit pouches from Burger King® have been classified as excellently recyclable. The “pouch” packaging, which is to be used at the fast food chain from the end of April 2021 onwards, was awarded 19 out of a possible 20 points and is therefore able to carry the quality seal of the environmental services provider Interseroh. “We are pleased that increasing numbers of companies are using recycling-friendly packaging,” explains Markus Müller-Drexel, Managing Director of INTERSEROH Dienstleistungs GmbH. “After all, the better the recyclable loop works, the more effectively we are able to reduce the use of natural resources and ease the burden on the climate.”
The “Made for Recycling” testing standard was developed together with the bifa environmental institute, and has been confirmed by the Fraunhofer Institute for Process Engineering and Packaging IVV. The key factor in the positive rating of the new fruit pouches used at Burger King®: they are made exclusively from polypropylene (PP). Conventional pouches, by contrast, often consist of three different materials plus aluminium foil, which makes their mechanical recycling either very hard or even impossible. “For us, the launch of the new packaging is another important step forwards in the direction of sustainability,” explains Klaus Schmäing, Director Marketing at BURGER KING Germany GmbH. “The ‘Made for Recycling’ seal supports our customers in making environmentally-aware purchasing decisions.”
The contribution of the recycling of recyclable materials to easing the burden on the climate has also been demonstrated by the “resources SAVED by recycling” study by the Fraunhofer Institute UMSICHT. On this basis, the ALBA Group, to which Interseroh belongs as well, saved with its closed-loop management of 6 million tonnes of materials 4.2 million tonnes of climate-damaging greenhouse gases in 2019. That is equivalent to the positive annual impact on the climate of roughly 59 million trees.
